Case studies
Careers & Education
University of Central Lancashire
Stimulate new candidate applications for UCLan.
20% click through and 2% calls amongst recipients.View the full case study
Gorilla Recruitment
Build awareness and consideration for Gorilla’s media industry jobs.
51% response and 3% call rate.
View the full case study
Grad jobs
Drive students to a recruitment event.
13% of recipients went on to attend.View the full case study
Entertainment & Media
Dizzee Rascal
Drive record sales through Blyk dialogue. The single went to number one & Blyk members accounted for 6% of the sales.
The Kooks
1 in 10 of music fans on Blyk went on to buy the album.
Blyk and Total Film
Enhance member experience by delivering regular film reviews.
Semi Pro
Raise awareness of the film 'Semi Pro'. 44% requested the film’s trailer to their phone.
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Heat
Keep the Heat brand top of mind by delivering regular Heat news and trivia to mobile. 35% of all recipients interacted with the campaigns.
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Living TV
Drive viewership with timely promotional content. 4% click-through to view program teasers.
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Penguin Books
Promote Nick Hornby’s new book. 67% listened to book preview.
The Futureheads
Create buzz and interaction around the launch of the new album. Dialogue generated over 3500 questions for the band.
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FMCG
WKD
Gauge perception of the WKD brand and test an upcoming WKD TV spot. 14% of the recipients sent feedback by text message.
Lucozade
Blyk generated 35% of voucher requests for 1% of media spend.
L'Oreal
Build consideration for L'Oreal’s Studioline products through a competition. 70% responded to competition quiz.
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Brylcreem
Build awareness and consideration for its b:Range products. 49% response to the campaign.
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ckIN2U
Cost-effective, targeted sampling
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Government & Charity
COI Connexions
Connexions saw a 33% uplift in visitors to their site.
The Green Thing
Changing behaviour through frequent, relevant engagement.
RSPCA
Raise awareness of animal cruelty issues. 44% of the recipients replying with unprompted emotive responses.
Get Connected
Build awareness of the Get Connected youth advice service. 34% response demonstrates the effectiveness of Blyk for communications on discreet topics.
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Retail
Boots
Create a platform for continuous dialogue. 70% of recipients opted into receiving further offers from Boots.
JJB
Drive interest in JJB sports. Over 80% of respondents opted into receiving more messages from JJB sports.
Travel
Hostelling International
Drive membership for Hostelling International. 11% click-through for membership application.
